Every now and then I run across new takes on proven business models that I think are worth mentioning. This week one of my foodie friends alerted me to www.CaterWire.com – a Washington, DC based deal site that zeros in on catering specific deals in that market. The model has been almost perfected by the GroupOns of the world, and I thought seeing something in a niche market like catering spoke volumes about how far the Deal website market has grown. Tailoring an offer to a very specific community (in this case people who order catering, restaurant or event related services) may be the next big trend.
I liked the ease of sign-up on CaterWire – I didn’t have to sign-in immediately so I could view the deal. Also, I wasn’t required to join the newsletter (although I did) and, soon will be the proud recipient of CaterWire’s pain free ‘Shock of the Week’ deal newsletter.
I’ll be keeping an eye on the site to see how the progresses. I definitely expect them to make a nice local DC splash in the near future. Definitely give the thumbs-up to joining the site (or sign-up for their newsletter) at www.CaterWire.com. You can also catch them on Facebook at www.facebook.com/CaterWire.
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